Build In Norfolk
Build In Norfolk
From Concept to Reality: Jake Christensen's Path to Launching LawnHero.com
Have you ever wondered how a simple idea could transform into a thriving business? If so, this engaging podcast episode is just the ticket. We're joined by Jake Christensen, the visionary behind LawnHero.com, a revolutionary platform that has reshaped the lawn care industry. Inspired by the ease and efficiency of Uber and Lyft, Jake presents a fascinating account of how he built an on-demand lawn mowing service.
As our conversation unfolds, Jake takes us behind the scenes of his entrepreneurial journey. From identifying a gap in the market to building a user-friendly platform, he shares his wisdom on turning ideas into reality. Discover how he navigated challenges and built a successful business by connecting with the right people, asking pertinent questions, and understanding customer needs. He also shares his arsenal of invaluable tools, from Wix and Canva to the Google Suite, that helped him streamline his operations.
Finally, Jake offers some golden nuggets of advice for aspiring entrepreneurs, emphasizing the importance of persistence and action. Despite naysayers and obstacles, it's essential to hold true to your vision and take the necessary steps to bring it to fruition. Jake's story is a testament to the power of tenacity, creativity, and resourcefulness. So, tune in for an enlightening, inspiring conversation with Jake Christensen and get a behind-the-scenes look at the making of LawnHero.com.
Are you ready to take the next step on your entrepreneurial journey, but you don't know where to start? Well, you're in the right place. Building Norfolk is a podcast that serves as an on-ramp to innovation and entrepreneurial education in Northeast Nebraska. We'll have conversations with entrepreneurs and industry professionals who will provide action steps, resources and learning lessons to help people like you get started. I'm your host, hunter Bergman, a young entrepreneur on a mission to inspire others to transform that side hustle into an empire. Brought to you by Intercept, co-working Incubator and Invest Nebraska. This is Building Norfolk and we are live from California. No, I'm just kidding, jake. What is up? My guy? How?
Speaker 2:are you doing? How are you doing? Thanks for having me.
Speaker 1:I'm super excited to have you here.
Speaker 2:You brought the energy you came from Lincoln, you brought it all with you to Norfolk today.
Speaker 1:Thanks for making the trip, man, yeah, man it's my pleasure.
Speaker 2:I appreciate the thank you car. This is also super nice. Emma did a great job, let's see. She wrote thank you for making the drive from Lincoln. Founders like you are the reason our ecosystem is able to keep growing. 1 million cups Norfolk. This will go to many, many gallons of fuel. So I appreciate that was a very generous gift.
Speaker 1:Thank, you for having me.
Speaker 2:Yes, a cool town.
Speaker 1:I am super grateful that you made the trip because, again, like Emma's note mentioned, our ecosystems only able to expand with people investing back in it outside of just Norfolk, because Norfolk we don't have the density. But honestly, I want to just kick off with, first of all, before we dive super deep into the podcast, we got to introduce you, okay, cool. So, jake, you are doing the Uber, but for lawn mowing services. Yeah, let's dive in. Yeah, who are you? What are you?
Speaker 2:doing Well. My name is Jake Christensen. I'm from Lincoln, nebraska. I developed lawnherocom and that's spelled H I R O dot com Because a few years ago I needed a hero to come help me with my lawn. I just simply wanted to push a button and to find somebody to come and help me mow the my lawn once, and really it wasn't in the marketplace. So that's, that's kind of how it kind of how it started.
Speaker 1:So now you're here being a hero for yeah yeah, we, you know we entertained.
Speaker 2:We looked at the business model of, you know, gig economy and you know how are we going to deliver this, this service of of on demand lawn mowing, because it just wasn't in, it wasn't in the marketplace, it wasn't available to me. And gig economy is a new, trendy thing. You know Lyft and Uber had massive success where they kind of revolutionized getting a trip and you know there were taxis with Lyft and Uber. But there was also like calling your friends, you know, hey, can you come in? And you know, pick me up from the party or the. You know, can you take me and drop me off downtown so I don't have to park downtown when I go downtown and hang with the buds or whatever. And they, just they, they combined the friendliness of having a friend come and do it. And then you know the tax of the ease of just having somebody else do it and with a push of a button a car could like show up and it's just a few bucks, like 10, 15, 20 bucks or whatever, to take you across town home. Dude, that was awesome. And you know, same with lawn mowing In the marketplace there's the majority of people mow their own lawns, they have a home, they have a backyard, they have a?
Speaker 2:Um, and you know, their, their, their backyard and their front yard is is really an extension of their home, and every now and then they just need some help with the maintenance. And so we built this product for those people, for the 70, 75% of the people that kind of maintain their own lawns um, to be able to just push a button and then have somebody come right to their home take care of their stuff Oops, take care of their stuff as good as they can do, or better, um, you know, for just a few extra bucks. And and, uh, yeah, there's a lot of gears that have to happen in order to make that machine work, and that is that's where the value is, I guess. But, um, that's that's what we ended up building, and so now we're scaling.
Speaker 1:Yeah, that's rad, yeah. So to talk about talk about how you went from identifying a problem just in the real world, in the wild, cause I just I imagine you with your your jungle cap on scouting out problems right to then identifying it, and then how did you workshop it? You know, I loved you. First of all, I loved your one MC presentation where you talked about actually walking through an understanding that it wasn't just lawn service they wanted and you really dialed into who your specific kind of customer was. You had some great customer testimonials. So talk about how you just saw it in the wild and you decided kind of capture it and start to actually build out, um, something that solved that problem.
Speaker 2:Okay, Uh, that is so. That's a big question. I'm going to try to do it in a short period of time. But, uh, if I were to condense everything, I was, um, I had some industry knowledge. I was a commercial sales manager for a national lawn care company that uh only performed one specific service, uh fertilizer and um, so there I was, in the marketplace. I was already working, um, uh, learning who who was actually manicuring these lawns, of these businesses, um, in Lincoln, um, who was who was taking care of the lawns for the residential market? Um, so I kind of had an idea on what a traditional lawn and landscaping company was doing and how they were doing it, and you know the pain points that they already had. I kind of heard that, um, but really, uh, my pain point, or this idea, really spawned from my own personal pain point, like I wish, I wanted this and I couldn't find it in the marketplace, and so that.
Speaker 2:So that's where I was in the wild, as I was at home and I was, you know, I just got done, um, having dinner with the boys and, you know, my three little boys ran out to the backyard to go swing and and after a long day of work. We've all been there. You know we work all day and you know we do as parents. We do all the grocery shopping, we prepare the food, we do the meal, we set the table and we do the whole thing and we mow the lawns. Like when do we ever take a break? So there I was sitting.
Speaker 2:All I wanted to do is just go out to the backyard and, you know, push my little dude on the swing and, um, and I was just thinking I'm like when am I going to have time to do this and when am I going to have time to mow that lawn, cause it's getting tall? And um, I really don't want to spend the two or three hours on Saturday or Sunday. Um, uh, doing it. I don't want to get dirty, I just want to do it. I'm like just this once, and my first thought was do I know a high school kid and I'm sure a lot of people have that same thought too you know who do I know that has a high school kid in your bag that I could like bribe them with like 20, 25, 30 bucks even to come in and like and if they did a good job, you know, and give them a little bit of a tip or something.
Speaker 2:But you know, to to to mow my lawn and I expected them to do, of course, as good as I could do. Oh yeah, I mean as a high school kid, I guess. But then my next thought was you know, let's Google, and so that's what everybody's doing now. Is they Google or they go to Facebook Marketplace or next door or whatever app, social app that they're doing. They're like hey, I'm in search of somebody to come help me out with my I'm running out of time and my grass is getting too long. And what do I do? And you know, come help me. And then when you search, you get 500 different lawn mowing companies and you have phone numbers and it's like I don't want to call all over town, I don't have time to do that, and then because it was a whole other job in itself securing somebody, oh man, communication back and forth, it was a task?
Speaker 2:Yeah, it was, it was.
Speaker 2:So even if you did call and if you got somebody on the phone which I was shocked to hear that or learn that most of these companies wouldn't even pick up the phone because they were just like so big that couldn't accommodate people like me, they wouldn't need to get a quote, and then they would have to send somebody out and that would take time, and next week, and yada, yada, yada, and then they would want to have me sign up on this contract that lasted all summer, and then I would have to like try and negotiate and then, and then if I didn't like the price, I would want to get a competing quote, and that then that process would start all over and it's like, ah, you know, effort, I'm just going to do it myself. Yeah, but if I had a button that I could push and I knew that linked me with somebody who had already been vetted, who had already made the high school kid, who was a hustler and he was earning money for his first car and he had good equipment and he knew what the hell to do and he was reasonable, I would absolutely push that button. You know, pay that 30, 40 bucks or whatever the hell, and you know, send them over to my house. So it would. It would take it off my plate, and so that's where the need came from, and that's all I really wanted to build is.
Speaker 2:I wanted to build that, I wanted to make that happen, and how did you come up with the button thing?
Speaker 1:Because I think it's cool, because I think a lot of people, when we live in an instant gratification society as an outsider and I can see like, oh yeah, just build the website and and and you know, then you can create. You know it's a dual-sided marketplace and you have to sign up this person, you have to sign up these people. But I love how you talk. I just needed that one button. How did you kind of come to that realization that people want the speed instead of they just maybe matching them with a lawn mowing wasn't all of it. It needed to be a fast transaction.
Speaker 2:Um, so the button is just the minimum viable thing. Um, steve Jobs, he's like why are all these buttons on here? Why do we even need a button? Let's just have one button. What's a minimum amount of buttons to have one? I mean zero, I guess, but that's not even a button. But having one button, um and uh.
Speaker 2:So I wanted to boil it down to um, just, you know, starting something like like with Lyft and Uber, you kind of like I, I'm calling a car to come get me and you're just clicking a button, you know, like, come and find me, and I needed to be able to price the amount up front, and we couldn't dispatch people to come and physically look at the property. So, um, to solve that problem, um, we were, we needed to be able to deliver to the customer, um, a price that was, uh, that reflected the size of their property and the difficulty of the job. So some properties are small, some properties are medium and some properties are ginormous, um, and we needed to be able to, um to be able to tell Mr and Mrs Jones that we already know what your property is, so you don't have to wait for a quote. Um, so we connected it with some property management, um, software and satellite footage, and um, uh, we found an AI to be able to recognize what what a building looked like and subtract that from the properties, um to be able to derive a mobile area. And so we were able to, um, uh, design software to be able to figure out how big the lawn actually was.
Speaker 2:Because that was a challenge. Nobody knew how big the lawn was when we asked them and it's like, hey, we could give you a price, but we need to know how big your lawn is. So, um, we're going to have to come take a look at it. So, instead of coming to take a look at it, um, we need to be able to figure that out. So, um, that's where the software and that's where the technology started. And, um, you know, I didn't know my the first clue about what you know how to code, or how to connect an API, or what a SQL server was, or what a database, or you know call sends, or you know whatever.
Speaker 2:Um, but uh, you know, getting connected within the community and Lincoln, um, I was able to make connections and find people to help help me along the way.
Speaker 1:Dude, we're about to drop a episode two. Actually, whenever people do, this is like episode, like nine or whatever. So shout out to the listeners who made it this far with us.
Speaker 1:Yay, but my guy talked about the power of community and I want to talk about, you know, in your, your presentation you talked about, would you say that that was kind of the I wouldn't say first step, but like the first step to actually, like you know, pushing it forward. You know, obviously the first step is recognizing there's a problem and doing some due diligence, but in terms of actually like building and creating, did you start with the let's get connected with people, let's start talking about it.
Speaker 2:Um, I started, it was all along the way. It um, I, I, I was smart enough to realize that I was dumb enough to that. I didn't know everything. So, um, I surrounded myself with the. I just surrounded myself. I wanted to get within and I didn't. I didn't know if anything would come from it. I just I just went and connected with people. I got connected within the community by going to coffees and happy hours that they had at 4 pm on Thursdays and stuff, and I'm like sweet, this is cool. Um, you know, I can show up and have a beard and we can talk business, we could talk shop. I love talking shop. And when I am like, hey, I want to do this and I want to do that, and they're like, well, maybe you know you could do this or you could do that. And then I'm like, oh, that's something that I never thought of before. How do I build it?
Speaker 2:And then I go and like, take that and, you know, go, try to build something. So the ecosystem is something that you should just, I mean, if you want to build an idea, surround yourself with people that you know are in the space. Not all of them are going to be able to help them and nobody is going to be telling you what to do or how to do it, but that influence there is going to be huge, critical, crucial, and it's it's your job as an entrepreneur to to recognize and to to not be afraid to ask questions. I was not afraid to ask questions, I was not afraid to be curious. And how do we get from step one to step two? You know how do we do that, what are some possible solutions, and with that, you are presented with a couple opportunities. You just you build what works and you see what works and then you go to the next step, creating that button. There's like 10,000 different steps that we already took and there's no way that I could foresee everything that I needed to do to get to where we are today and being able to scale to, you know, 50 to 100 cities in the next year and onboarding hundreds and thousands of providers all across the country by knowing every step of the way.
Speaker 2:But what I, what I could know definitively is the next step. I could go test and the next thing that I needed to test is will? Are there people out there that have the same need as me? Because I didn't know, I didn't. I can't make that assumption. I need to go find out, and so I. You know there's drag and drop software. There's software that you don't need to code a website. You can just go to like like wixcom. I use wix and you can drag a picture here and create some images here. And I think Canva is a software platform. Love Canva, that you can build websites and whatnot, and so I just built a what do you call that? A splash page? What's that?
Speaker 1:first, page Land, thank you.
Speaker 2:So it built a landing page with like this is us, here's what we're doing. If you want to buy, you know there's three buttons a small, medium and large. Click the button and somebody will come mow your lawn. And none of the back. I had no software, no backend, no UI, no, nothing. I didn't even have providers. But I just put it out there and all I the button did was connect them to PayPal to collect an arbitrary amount of money, and I think I started with like 25, 35 and $45. And so that was my guess.
Speaker 2:And so what I was doing is I was testing out price points. I was testing out, you know, I was starting to find out who was interested and then by later going back and asking them hey, how did you hear about lawn hero? I found out how they heard about us, what messaging, what recognize. And then I asked them like, what is appeal to you? And they told me their story and they're like Well, you know my, you know my husband had back surgery and he's one of those guys that does everything and nothing's going to slow him down, and I don't want him to hurt himself by getting the lawnmower out of the shed and and mowing the lawn up and I need him to take a break and heal up. And so they, you know, they and I was like oh okay.
Speaker 2:there are situations that people find themselves like in that situation or they're traveling out of town, or they're busy, or they're trying to get their PhD and they're a single mom and there's no way that they have time to do everything. And you know they they don't mind giving 40 bucks to have somebody else show up and maintain their property.
Speaker 1:I love how you really dove into the customer discovery and first, you know you didn't bet the farm on one idea get a bunch of money and spend it, you know. I think that was a really interesting.
Speaker 2:I did start. To be fair, my very first thing is I started like a go fund me, but it was before go from me, was it? That started like something like can start indigo go.
Speaker 1:I did an indigo to go.
Speaker 2:Okay, so I spent all this time like describing and giving and I'm like sending it out to friends and family and like help me start my dream. You know, I need to like jumpstart so I can build this thing to give to customers, right, and guess what happened? Like it's zero. I think I had a few friends and family like throw me 20, 25 bucks or something. I raised like $200.
Speaker 2:And I'm like yes, man, I felt embarrassed because it's like oh you know, you know, thank you for the vote of confidence. But I knew, but I recognized then that that money wasn't just going to flow in. I wasn't going to. It wasn't going to flow in because I had an idea. And I now know that the value is not in the idea because everybody in their dog was trying to uberize something, and there were also other people that were trying to uberize lawn and landscaping.
Speaker 2:But how you do it and what you build in between is the value.
Speaker 2:So how we deliver like when Mr and Mrs Jones go to lawn herecom and they type in their address and within you know as short a time as 55 minutes to just even the afternoon, we had a customer who ordered Sorry, video in the morning on Facebook, got a price quote at 1130, placed in order within two minutes of getting the quote and then by the time they got home from work their lawn was already mowed.
Speaker 2:That's huge. And so in order to do that, we you know we had to we had to go build and we had to go test, and there are things that you can build without money, and so I I figured that if I knew that I could find customers that will help me sell my idea to an investor. And so then later I found out that I needed a minimum viable product that will facilitate that whole transaction, and so I set out about hacking it together and I pieced it together piece by piece and I didn't do it alone. There's lots of people within the ecosystem but I was the main pusher guy that kind of connected things. And then just recently we partnered with I soft data systems and Lincoln Nebraska.
Speaker 2:They are the founders of turbine flats, they're the biggest street from the Bay turbine flat on the west side of city campus university, so in the heart of the startup community and Lincoln get now. We have a full stack dev team, marketing budget and plans to to take our minimum viable product, build upon it and and launch it into markets.
Speaker 1:Big fan of the scale right, because that's what really, I think you know makes a startup a startup right. The difference between lifestyle business and, you know, actual startup is kind of that scale I kind of want to dive into. You know we covered a lot of things right. We covered kind of how you started. You know the problem that you were addressing, you know some of the pitfalls and stuff along the way. Yeah, I could talk forever on that.
Speaker 1:Well, for sure, I think every entrepreneur passionate about what we're solving, you know we definitely talk shop for a while. I'm curious, if you were to go back and tell Jake something before Jake started this what, what, what would you tell him?
Speaker 2:That is a wonderful question. At the very beginning, I would tell him that he has everything that he needs in order to be successful. So, even though I didn't have a team, I could go find people and I didn't have tech, but there were people in the community that loved to build tech and I had no clue what SEO or SQL et cetera was, but there were lots of people that loved that stuff, and I have this like a people pleasing type, like I love to serve people, and so I wanted so the customers I deliver to the customers but I also wanted to build something that was attractive to providers, and so, in order to be able to deliver this, I needed to be able to network all of these people together, and that's essentially what we're doing is in the marketplace. What was happening is that it was very distributed.
Speaker 2:There were in Lincoln, there's 250 lawn mowing companies, and every single year there's 75, 80 of them that have a mower, blow or a trimmer. They invest a few thousand bucks into commercial equipment whatever, throw it in the back of their truck or in a trailer and they're like, oh, I'm in business. So every single year there's like 80 new businesses lawn mowing businesses in Lincoln and every single year there's 75, 80 of them that are like you know. I'm done with this. This is a struggle. The customers like I'm just not making it and everybody's undercutting, everybody with price points and it's just a drive to the bottom.
Speaker 1:There's no profit. There's two jobs mowing the lawn and getting the business.
Speaker 2:Right. So you know, I just I figure the gig economy was on the rise, you know it's, you know a lexicon now, and so I just found the. I started asking, say, hey, do you have a mower and do you want to put it to work? And I didn't know what they looked like, I didn't know where they came from, I didn't know their background, but I asked them. So through the vetting process, I did a lot of shit manually, which we are automating now.
Speaker 2:But in order to find that, to crystallize what those people looked like and how to communicate with them, you know I had to do it manually and through that manual process. That's where you do find the discovery. And so you know those guys that in gals that want to make some extra side hustle money, they want a second income, they don't want to have a major commitment, they don't really want to work nights and weekends, they don't want to drive college or drunk people back and forth from the arena, but they love mowing wands, they like listening to music, they find it peaceful, they love making lines in wands.
Speaker 2:Yeah, man and they love sharpening their blades, they love making shit look good. They really are artists. They're like like hairstylists, right, there's hairstylists that just cut your hair, and then there are barbers that will sculpt that shit.
Speaker 1:Yeah.
Speaker 2:And so that's what I ended up finding. And so I found those people that loved to do what they do and I just plugged them in. I'm like dude, we'll find you customers, we'll handle all the customer service We'll send them, we'll just and you can plug in and check out any time you want. And then they're like dude. This is great. And we had one of our providers had a full-time job and he was applying and in his first week took six jobs and I think he spent maybe four, four and a half hours total on the jobs, like on site, ended up making just a hair over 200 bucks, so like 210 bucks that week. Extra side cash that's like 800 bucks a month.
Speaker 1:That's huge. I love it, I love it. I think there's again a lot of passion behind it too. We are gonna do the lightning round. Okay, lightning round, we're gonna just jump right into it. How many questions in the lightning round? Not enough, Okay. My first question is if we could do an entrepreneurial tonhal with the goal of further developing the Norfolk entrepreneurial ecosystem, what would you kind of tell them as a founder, what would you need in an ecosystem?
Speaker 2:Like if I was a founder and I was like, hey, I wanna use this ecosystem to grow. Okay, well, we find all right. So find you need a combination of the dreamers, the people that wonder, like I wonder how shit works. And then you need the people that use their intuition to be able to be like you know what, maybe we could connect this with this to make it work. And then you need people that wake up every single day and they just want somebody to tell them what to do. It's like I'll take that, connect it and I'll go build it.
Speaker 1:Next question Okay, when did you classify yourself as an?
Speaker 2:entrepreneur Classify, I think learning what the definition of entrepreneur is. Later I probably had some entrepreneurial tendencies my whole life. My family has some entrepreneurial tendencies, but for me, I was one of those people that was wondering how like what could be, and I was always challenging the status quo. And so when younger people were like, oh, your head's in the clouds all the time and, jake, you're always, you have all these ideas and all you need, you know just now you need to implement it. You know, stop talking and start doing. And when I started connecting with the people that loved to, you know to douche it, to get it done, to deliver, then that combination produced results.
Speaker 1:Nice. What do you think has been the toughest part of building Lawn Hero?
Speaker 2:All of it. So I mean, it was tough wondering what I should do next, and sometimes that stops people not knowing what to do next, and sometimes they're like I want this to, I want to be able to give this to my customer, or I want to be able to deliver this thing that would make your life faster, easier, stronger, better or more healthy or whatever, but I don't know how. Like, what do I need? Is it a net? Is it a website? I don't know. And so that stops a lot of people, and then also naysayers.
Speaker 2:There's a lot of naysayers out there that along the way, every single step, especially in the beginning, but every single step of the way of you know they'll say like, oh, that's a great idea, but how are you gonna do this? Or my biggest concern is about that, and what about all these other people that are doing the same thing? And how are you gonna compete with them? You know, and it's just all these, like they see the obstacles really big and there's obstacles there. There's always gonna be obstacles, but finding a way around, through under over, to get to where you want is, you know, you just gotta go work.
Speaker 2:And go, try things, not be afraid to fail.
Speaker 1:Question number four what has been a game changer resource for you? Game changer resource the resource that you were like that's what I needed.
Speaker 2:Um, okay, well, all the free trials for, like wixcom, the website builder, the form builders, the free trials to make a PDF, looking email type thing like an HTML email, which I did not know how to write HTML email, but I found a software system that I could just upload images and write text. Um, the Google suite is huge. Um, now, I wish I had that a few years ago. Um, Canva is, uh, dude, you could, you could, as the wonderer, as the you know, the creative person, like imagining what it might be, Canva gives me. It makes it easy and fast and simple to be able to put my ideas onto paper, essentially, but it's digital. Love it.
Speaker 1:So question number five. All right, this is the last, this is the second to last question.
Speaker 2:So we have to get the plug in there, got it?
Speaker 1:We are munching through these lightning round questions.
Speaker 2:Okay, cool.
Speaker 1:Okay, dig deep down. We already dropped a bunch of value bombs All right cool. We already. We already left some knowledge on the pod for everybody jamming to this. Everybody who's listening to this is going to start something, right, Right, and they're going to call you on LinkedIn and be like Jake. What?
Speaker 2:do I need? Yeah, and they're going to spin up. They're 2.0. Jake two, the number two, point zero.
Speaker 1:That's why I couldn't find you on LinkedIn. I tried so hard to find you, yeah actually I had a setting. The link is in the description my.
Speaker 2:LinkedIn was hidden, so I know.
Speaker 1:Fifth one. So we need what is kind of the value bomb. What's the nugget of wisdom that we can leave for everybody who's going to listen to this, who was maybe wondering or they are the dreamers, or the people who are wondering how to make things work what's kind of the parting piece of advice that you'd leave?
Speaker 2:There will be lots of people that will tell you that you can't. Or they will mention something that might make you feel like you shouldn't or you won't, or it's too big, or it's too insurmountable, or it's like who are you to do this, to recognize that that's going to happen and to keep moving forward.
Speaker 1:Love it, love it, listen, yeah, man.
Speaker 2:Let's do it, the path. I think Steve Jobs talked about this too. He's like you won't know in the beginning which way you go, but if you just go with the faith that you're just going to get to the next step, and then step three will reveal itself and become more and more clear. And then, once you get to step three, step four is going to be more and more clear, and so on and so on. And so it crystallizes, it becomes very clear on what you should do by just starting.
Speaker 2:So do an action plan today. If you have an idea, take action, write notes, do a brain dump and then do that daily, every other day. If you can't do it daily, do it every day, the day. If you can't do it every other day, do it once a week, and it doesn't need to be an hour, it could be 10 minutes. Have a notebook by beside your bed or a journal. Grab a journal, invest five bucks into a journal and you know just a little journal and just everything, every idea, everything that could like. How do we do this? Any answer that pops into your brain in the shower, on the toilet, in the drive, talking to friends at a coffee, put it in that journal and then review that journal periodically.
Speaker 1:Absolutely right, Jake. Where can people connect?
Speaker 2:with you, haha. So they can go to lawn here a calm If they promise not to spam my email. It's at Jake at lawn here a calm, so it's like Jake from State Farm, but you know, now I'm at lawn here a calm, so that's a good mnemonic memory type thing. And, yeah, you, they can find me there. And, of course, some we're on socials. We're on Facebook, we're on next door Tick-tock. We are looking for people that will help us, you know, hold the camera and help us create different tick-tock. So if you happen to know of anybody like, I'm sure if this thing is going to survive years, they're gonna be like tick-tock man, that guy's, oh yeah.
Speaker 1:That's awesome. I love it, man, I love. I appreciate you really coming down sure, my pleasure, you know.
Speaker 2:Invest good job. Yeah, this is.
Speaker 1:Yeah, you're crashing a hunter so it's the community, though you know, I think, I think like, yeah, I love, I'm a, I love founders. You know I've, ever since I was at the university, helping young entrepreneurs, I've always that.
Speaker 2:When was that university? Last May I graduated so shit, the last man hustling. Good, yeah, we're good for sure.
Speaker 1:Good, we're building in Norfolk. Okay, good, that's the name of the podcast.
Speaker 2:We're inspiring other podcasts. You're building in Norfolk building I hunter Bergman and building in Norfolk Does everybody know that Norfolk, nebraska's where Johnny Carson was like born and raised, I think, big yeah, right, yeah, they actually.
Speaker 1:There's a lot of name. That's the biggest person to come from Norfolk, for sure.
Speaker 2:I mean not me, the biggest person. So if you're millennial, yeah, if you're a millennial, you're like he invented late night TV.
Speaker 1:You know going Johnny.
Speaker 2:Carson like you're the hell is this? Yeah, and all those people on their phones that are like you know the boomers are like I know who that is. Yeah, he said something.
Speaker 1:Yeah, Johnny Carson is a legend for sure. But again, man, thank you so much for coming. You also had a gift for the community. Thank you, Thank you Well.
Speaker 2:I wanted to bring a A gift for 1 million cups. Today I want to give 25 dollars to everybody in the city of Norfolk to try Lawn hero comm. So go to lawn hero comm In it. You know, select a service. When you go to check out, if you type in 1m, as in the letter M, and then cups see you, ps, nor fork then you will receive 25 dollars off any order.
Speaker 2:It's good for you know, new customers and it's definitely valid through the end of 2023 and you know, if we have a huge reception, maybe we'll, you know, bring it back in 2024 or something other. You know, special promotion or whatever. But yeah, give. If you know of anybody that is Is saying, hey, I need somebody to come help me. They're like, hey, here's 25 bucks trial on hero comm or Anybody that has, you know, back surgery or near surgery or something and they just need help. Or if they need help cleaning up the lawn or if they need help doing picking up the leaves before, you know, a wedding reception or getting the lawn prepared for the 4th of July or getting the lawn prepared for, you know, the family event because graduations in town lawn hero comm 1m cups.
Speaker 1:So 1 million cups Nor fork At checkout and then love it, love it, love it, and we're gonna list it in the description. Cool, um. Thanks on buzzsprout. Yeah, whatever, you listen to your podcast. So, jake, thanks for coming on. Dude, a pleasure Thanks. Thank you for jamming to build a north work. Don't forget to check out our show notes for links to all the resources we chatted about. Also follow intersect co-working, an incubator for event and podcast updates. If you don't know where to start, start by sending us a direct message on our social channels and we'll help you take the next step. Let's get building. Oh,
